AI Outreach: the cold email that finally lands a reply.

Cold email in commercial real estate has been broken for a decade. Generic blasts at 0.5% reply rates. Personalization that's actually "Hi {{FirstName}}, hope you're well." Tools built for SaaS sellers, pretending they understand CRE. Brokers know the bar is on the floor and they still spend money on it because there's no better option.

Today we're shipping the better option. AI Outreach is now live inside DealDesk for every Pro and Pro + Skills user. It writes a specific opener for every prospect using data the horizontal cold-email tools literally cannot see, the lease expirations sitting in your abstractor, the submarket comp drops sitting in your comp library, the over-market tenants Claude can spot by comparing your lease data to your firm's comp medians.

Why CRE-native data is the wedge

Apollo and Outreach have one thing brokers don't: a giant rolodex. But for cold outreach to actually work in CRE, you need the opposite, depth, not breadth. You need to know that Marcus Chen's lease at 188 Spear rolls in April 2027, and that 444 Market just inked at $58/SF, and that the broker writing to him can credibly map a renewal-vs-relocation case. None of that is in Apollo. All of it is in DealDesk.

That's what AI Outreach does. It scans your DealDesk data for what we call "signals", leases expiring in 12–18 months, tenants paying above-market rent, recent comps that undercut someone's deal, and turns each one into a campaign-ready prospect list with a personalized first touch already drafted.

What you actually get

The product ships end-to-end, not as a beta:

• Signal-triggered campaigns, pick a signal, launch a campaign on its candidates in one click
• Multi-touch sequences, three-touch cadence with a specific opener, pattern-interrupt, and soft break-up. Claude writes each touch differently.
• Reply detection + classification, sync Gmail threads, sentiment-classified into interested / referral / not now / unsubscribe with one button
• Hot-lead routing, "interested" replies auto-create a deal in your pipeline so nothing falls through the cracks
• Deliverability hardening, SPF/DKIM/DMARC checker, multi-mailbox rotation so a 50-broker firm doesn't tank its sender reputation
• Compliance audit log, every send, open, reply, and unsubscribe captured in an append-only log. CSV export for legal.
• Approval workflow, campaigns can require a designated reviewer's sign-off before any send. The compliance officer at JLL or Cushman has been asking for this.

Pricing

AI Outreach is included in Pro ($29.99/mo) with one connected Gmail mailbox and 200 sends per broker per day, enough volume for sustained outreach without burning your sender reputation. Pro + Skills ($49.99/mo) adds multi-mailbox rotation and the compliance-review workflow. Brokerage tiers with per-broker seat licensing are negotiated; reach out if you're 10+ seats.

Why now

Two reasons. First, Claude 4.6's accuracy on commercial leases finally crossed the threshold where automated signal detection is reliable enough to send on. You can't auto-generate an opener about a lease expiration if the model can't read the expiration date correctly. We've been waiting for that math to flip. It did.

Second, the broker market knows the existing tools don't work. Every conversation we've had with a working tenant-rep broker over the last six months has ended at the same place, they want this, they've wanted it for years, nobody has shipped it because horizontal teams don't understand what's special about CRE data, and CRE incumbents are too far behind on AI to build it. We're not too far behind.

Try it from the Outreach tab in your DealDesk sidebar. If you don't have a DealDesk account yet, start at getdealdesk.co. First broker on your team gets free Pro for 90 days when you ship your first campaign.