Curated byDealDesk Research Team

San Francisco, CA office market

Office space in SoMa.

SoMa runs roughly from Market Street south to King, between the Embarcadero and Highway 101. Inventory is ~25 million square feet, mostly converted warehouse-loft buildings with high ceilings and column-spaced floor plates favored by tech tenants. Class A asking rents run $50–$75/SF; trophy newer construction (LinkedIn at 222 Second, Salesforce overflow) trades at $70–$95/SF.

SoMa is functionally two submarkets. Eastern SoMa (between Second and the Embarcadero) is anchored by trophy newer construction — 222 Second, LinkedIn HQ, the Splunk and Pinterest spaces — and trades at near-FiDi pricing. Western SoMa (Folsom, Howard, Mission west of Sixth) is the loft heartland with older warehouse stock at deeper-value pricing.

What makes SoMa attractive vs. FiDi for tech tenants: lower per-SF rent on comparable build quality, larger floor plates than SoHo-style loft (15,000–40,000 SF common), proximity to Caltrain (the South Bay commute artery), and the cluster effect of having every major SF startup within walking distance. The downside is a thinner amenity stack — fewer restaurants, less retail, less foot traffic at night.

Sublease overhang is significant in SoMa post-COVID. Tech companies that signed long leases at 2018–2019 peak rents have sub-leased substantial portions, creating direct-vs-sublease pricing tension. Tenants can often find sublease space at 20–30% below direct asking, with shorter terms and existing built-out condition. The sublease market is the real opportunity here right now.

Market snapshot

By the numbers

Deals tracked

-

Avg rent

-/SF

Avg TI

-/SF

Median deal

-K SF

Inventory
~25M SF
Class A asking rent
$50–$75/SF (FSG)
Trophy asking rent
$70–$95/SF (FSG)
Availability rate
28–32%
Typical free rent
20–30 months on 7–10yr lease
Typical TI allowance
$150–$220/SF

Notable buildings

  • 222 Second (LinkedIn)
  • 100 First Plaza
  • 350 Mission (Salesforce East)
  • 535 Mission
  • 1 Market Street

Broker perspective

Always run sublease comps in parallel with direct in SoMa right now. The sublease overhang from 2022–2024 is still working through the market. A tenant who needs 8,000–20,000 SF can frequently find a furnished, built-out sublease at 25–40% below direct asking, sometimes with a credit-tenant guarantor. That's a fundamentally different deal than a direct lease, and it's the right answer for many tenants.

Frequently asked

People also ask

How is SoMa different from FiDi?

SoMa is loft/warehouse-conversion product (high ceilings, column floor plates) at lower rents; FiDi is traditional Class A high-rise. Tech tenants tend to prefer SoMa for the build aesthetic and rent advantage; financial services and pro services tenants tend to prefer FiDi for the trophy address and amenity stack.

Where's the SoMa tech cluster?

Centered around Second and Folsom — LinkedIn, Salesforce, Pinterest, Splunk, Stripe (formerly), Slack (formerly), Twitter/X, Uber. Walking distance to Caltrain, Salesforce Park, and the Embarcadero. Densest startup cluster in the country outside of MV/Palo Alto.

Is sublease available in SoMa?

Yes, in volume. Tech companies that signed at 2019 peaks have sub-leased substantial inventory. Sublease pricing typically runs 20–30% below direct, often with built-out condition and shorter terms. Always evaluate sublease alongside direct.

What's parking like in SoMa?

Limited. Most SoMa buildings are car-light by design — they assume Caltrain commuters, BART access, or rideshare. Parking ratios are typically 1:2,000 SF or worse, vs. 1:500–1:1,000 in suburban markets. Plan accordingly for any team that drives.

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