# Veracity branding

These constants are hard-coded and should never be prompted from the user.

## Firm

- **Name**: Veracity Commercial Partners
- **Address**: 220 Montgomery Street, Suite 430 · San Francisco, CA 94104
- **URL**: veracitycommercial.com
- **Tagline (italic, serif)**: `Tenant representation. All day. Every day.`

## Voice

Direct, confident, sales-savvy without overselling. Sentence fragments OK in headlines (`Let's walk the short list.`). Lowercase-led headlines are the house style. No exclamation points. No hype words ("amazing," "incredible," "best-in-class") — let the data and photos speak.

## Logo

The logo is a small `Veracity` wordmark inside a thin square frame, with a subscript `COMMERCIAL PARTNERS`. Use the bundled `assets/veracity-logo.png` (place at `(0.55", 0.45")` on every interior slide; flip to a white-on-dark variant on the cover and closing).

## Palette

| Name   | Hex       | Use                                                  |
|--------|-----------|------------------------------------------------------|
| Ink    | `#1A1A1A` | Dark backgrounds, body text on light                 |
| Orange | `#D9540F` | Italic accents, badges, vertical rules, eyebrows     |
| Cream  | `#F5F1EA` | Warm off-white panels (rare)                         |
| Stone  | `#E5E0D8` | Photo tile backgrounds (the painted-edge effect)     |
| White  | `#FFFFFF` | Light slide backgrounds                              |
| Grey-M | `#9E9E9E` | Secondary labels, datelines on dark slides           |
| Grey-L | `#D8D2C5` | Hairline rules under header strips                   |

## Type

- **Display serif**: Playfair Display (cover/headline; italic accent in same family)
- **Body sans**: Inter (descriptions, body text)
- **Mono small-caps**: JetBrains Mono (column headers, datelines, page counters)

## Italic-accent convention

Every headline in the deck uses one italic word/phrase in the same display serif. The italic word is usually a small connector ("of," "the," "a") or a short descriptor, and it's *always* in `Orange`. Examples from the reference:

- `South of Market` → "of" italic + orange
- `139 Townsend 1st, 2nd & Mezzanine` → "1st, 2nd & Mezzanine" italic
- `Let's walk the short list.` → "short list" italic + orange (with the period kept in the italic run)
- `Tenant representation. All day. Every day.` → entire phrase italic + cream-tinted

When generating a new title, propose the italic word(s) that match this pattern. The deck builder picks them up from `manifest.report.title_italic_word` and `manifest.closing.headline_italic_word`.
